A/B tests are one of the best ways to understand user behaviors and ensure your teams are launching the features your customers want—backed by data. Take control over experiments with feature management.

Running more manageable, reliable tests is easier than ever.

With LaunchDarkly, features are enabled or disabled in as little as 200 milliseconds,
meaning testing multiple versions of software and measuring effectiveness is simple and fast.

Better testing with feature flags

A/B tests in LaunchDarkly lets teams release their new code in production to specific users gated behind a feature flag to reduce the impact radius of new features.

With Launchdarkly, you can:

A/B test new versions of your code within your application and without deploying new infrastructure
Take a data-driven approach to understanding how successful a feature release is and will be
Target new features against users, devices, or any properties you want within your application or user community

Start building better software, shipping faster, releasing more often, and making customers happy with LaunchDarkly!

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